Case Study (SEO & PPC)

DTW Tools & Machinery

Increasing traffic for a UK leader in construction supplies.


DTW Tools & Machinery are leaders in the supply of high quality, durable and unique diamond tools and construction machinery in the UK, supplying products to customers across the globe.

They approached us at ALP to assist their in-house team with website optimisations to increase organic traffic, as well as to audit their Google Shopping campaigns and re-structure the campaigns.

DTW Google
DTW Search Results


We began with a range of Technical and On-Page SEO techniques to boost the strength of the individual product and category pages, with the intention of fixing the site-map, product depth and to begin ranking keywords for categories amongst competitors. 

Once that was done, we started a link-building campaign to improve the domain authority of the website as a whole and start flowing links through landing pages.

In addition to this, we launched a range of campaigns on Google Shopping to attract new customers with a focus on remarketing to target customers who had visited the website and not made a purchase, and people who had items in their cart that they had not yet purchased.



Google shopping impressions


Google ad clicks


Average cost per click

“We approached ALP to help increase site traffic & sales, and they’ve done just that. They have reduced the amount we were spending on marketing while giving us a record month for sales. We’re impressed by their effort, knowledge and speedy service. We strongly recommend them!”

–  Director, DTW Tools & Machinery