SEO increases the quantity and quality of traffic to your website via organic search engine results.
At ALP, we create digital campaigns to target your audience for the most relevant and popular keywords & search terms, helping you grow your business by achieving high Google rankings, more organic website visits and ultimately converting leads into paying customers.
Did you know that 68% of customers turn to search engines first, and of that… 99.2% of users don’t even look beyond the first search engine result page.
By taking advantage of SEO, not only are you improving your rank on Google, you’re also going to be outranking your competitors. and reaching many more customers, you’re going to be outranking your competitors.
We approach SEO from three different angles, which when used in combination produce the best results.
Technical SEO refers to the technical elements of a website and generally refers to how a website is built. For example, fixing website load speed, fixing broken links on your website, making sure your website uses an SSL certificate and much more. When optimising websites for clients, a technical audit is one of the first steps we take.
On-Page SEO is usually where most of our time is spent. We optimise a huge variety of things on individual pages on your website to get them ranking. Things like headings, images and internal links are all important for SEO.
We also take a look at the keywords and phrases that you want to rank for, build custom landing pages and create content for websites.
Off-Page SEO is all about building strong, relevant, industry-specific links from other authoritative websites to your website.
When paired with the other elements of SEO, strong outreach and backlinking can be one of the most effective ways in quickly moving through the Google Search Engine Results page.
we know how to improve the ranking of local businesses on search pages and maps
improve the ranking for individual products, certain categories and more
competitor analysis is key to understanding length and budget for a project
we’ll start every project with honest consultancy and result expectations
we produce monthly reports to outline work completed and results
Generally, we'll use a combination of Technical, On-Page and Off-Page SEO for most projects.
If your business has any sort of competition, then SEO is the main technique used to increase your visibility and organic website traffic.
We sometimes recommend a combined approach of SEO and PPC marketing to maximise potential website visitors and conversions.
Yes, SEO can be a confusing concept to grasp, but it does all start with a website as your websites pages will be ranking throughout the results pages.
If you're interested in a website, please have a read through our website development page.
Unfortunately SEO isn't an overnight thing, or a "quick-fix". Depending on how competitive the keywords are that you're trying to rank for, it could take anywhere from 1 week to 6 months, or longer in extreme cases.
We've seen low competition keywords rank #1 within a couple of days in some cases. While we can't say with certainty how long a project will take, we can give a very good estimate as to how long it will take to start seeing results based on your competition.
We guarantee that we'll make a difference. Any (good) SEO is better than no SEO.
We'll be able to give a much more accurate estimate as to the sort of results you can expect after we take a look at the competition and types of keywords that would provide the best results for your business.
The price of SEO is estimated per individual project, and is worked out based on the competition in your industry, keyword difficulty and amount of work required.
The lowest price we can work with is £250 per month.
Want to chat about your project? Send us a message and we’ll get right back to you.