Case Study (Website & SEO)

SL Autobodies

A new optimised website to drive local traffic

Background

SL Autobodies are an industry leading autobody repair workshop based in Horwich, UK. Established in 2013, the team at SL Autobodies have a combined experience of over 60 years making them experts in their field.

SL Autobodies approached us at ALP to help capture the professionalism of their brand and stand out against the crowd. We were delighted to work with such a trusted and established autobody repair workshop to present them online through their website. 

We also discussed solutions to drive traffic to the new website and start increasing conversions for the business.

As a result, ALP Advertising now manage the website, SEO efforts and all Paid Marketing for SL Autobodies.

Home Screen Render

Goals

We decided on a combined approach to their marketing, initially to create a stunning, simple and effective website to showcase their work and the services that they offer. Then, a combination of SEO and Paid Marketing through Google to direct traffic to their website.

SL Autobodies on iPhone

Process

In this scenario, the website was the heart of the project. We knew that the website needed to be completed quickly so we could begin marketing efforts. We created a couple of mockup examples for SL Autobodies to review, before getting the OK to build the website. We managed to turn the site around in a week and get it live.

We set up analytics to track website traffic and started to optimise the website using SEO, improving the organic position of SL Autobodies through the Search Engine Results Page.

Finally, we launched a range of Paid Marketing campaigns to attract new potential customers, and re-marketing campaigns to reach out to people who have previously visited the website.

Results

103%

Increase in website traffic

52%

Increase in call-to-booking conversions

McLaren

4:1

Direct return on adspend

‘When we approached ALP Advertising, we had no idea of the website process or how to start advertising. The team at ALP advised us and got our site launched within 1 week. Thanks to their efforts with Google marketing we’ve already seen an increase in business. We can’t thank the team at ALP Advertising enough for their hard work.

Lee – SL Autobodies