Case Study (Website Dev)

Sophie's Kitchen Meal Prep

A bespoke website for custom orders and an increase in orders


Sophie’s Kitchen an established Meal Prep business based in Euxton, UK. They produce delicious, wholesome, healthy meals with a fun ‘pick-n-mix’ food creation system. The food prep business delivers a quick and easy way to get healthy, ready-made meat & vegan meals delivered straight to your door.

They approached us at ALP to create and launch their bespoke website with a specific order system to capture their brand, business model and launch themselves into the digital world.


The goal was to create a stunning website which would capture the Sophie’s Kitchen brand and show off their amazing range of food & drink products. We knew the website would be technically challenging, as a very complicated system needed to be developed to allow custom food orders with a range of rules and restrictions.

In addition to this, the back-end of the website was important to make it easy for staff to receive detailed orders in an easy-to-read format.

We also developed a combined strategy to increase website traffic using a mix of SEO and PPC on Google.

Sophies Kitchen Website


We built the website with a focus on two things:

  • An intuitive, easy to use order system
  • Displaying the amazing food and products around the website in a visual style

The website was built on WordPress with a heavily modified form to allow custom rules and conditions during the order process. As a result, we were able to create a stunning website with a visual order form. Images of every ingredient were taken and used in the order menu display to give customers a “pick-n-mix” feel. 

We also developed a range of landing pages to assist with SEO efforts, for keywords around the business to attract new traffic.



increase in website clicks

Meal Prep

Organic Traffic

Increase in organic traffic for related key words

Vegan Food


increase in conversions

Bakery Brunch

“It’s been great working with ALP, From the initial conversation right through to the finished product, they’ve felt like part of the team. The ordering system is extremely easy for our customers to use and it’s clear to us when we receive orders which is really important to us. We can’t recommend ALP enough for your website projects.”

Sophie’s Kitchen Meal Prep