Sophie’s Kitchen an established Meal Prep business based in Euxton, UK. They produce delicious, wholesome, healthy meals with a fun ‘pick-n-mix’ food creation system. The food prep business delivers a quick and easy way to get healthy, ready-made meat & vegan meals delivered straight to your door.
They approached us at ALP to create and launch their bespoke website with a specific order system to capture their brand, business model and launch themselves into the digital world.
The goal was to create a stunning website which would capture the Sophie’s Kitchen brand and show off their amazing range of food & drink products. We knew the website would be technically challenging, as a very complicated system needed to be developed to allow custom food orders with a range of rules and restrictions.
In addition to this, the back-end of the website was important to make it easy for staff to receive detailed orders in an easy-to-read format.
We also developed a combined strategy to increase website traffic using a mix of SEO and PPC on Google.
We built the website with a focus on two things:
The website was built on WordPress with a heavily modified form to allow custom rules and conditions during the order process. As a result, we were able to create a stunning website with a visual order form. Images of every ingredient were taken and used in the order menu display to give customers a “pick-n-mix” feel.
We also developed a range of landing pages to assist with SEO efforts, for keywords around the business to attract new traffic.
Sophie’s Kitchen Meal Prep