Sophie’s Kitchen an established Meal Prep business based in Euxton, UK. They produce delicious, wholesome, healthy meals with a fun ‘pick-n-mix’ food creation system. The food prep business delivers a quick and easy way to get healthy, ready-made meat & vegan meals delivered straight to your door.
They approached us at ALP to create and launch their bespoke website with a specific order system to capture their brand, business model and launch themselves into the digital world.
The goal was to create a stunning website which would capture the Sophie’s Kitchen brand and show off their amazing range of food & drink products. We knew the website would be technically challenging, as a very complicated system needed to be developed to allow custom food orders with a range of rules and restrictions.
In addition to this, the back-end of the website was important to make it easy for staff to receive detailed orders in an easy-to-read format.
We also developed a combined strategy to increase website traffic using a mix of SEO and PPC on Google.
We built the website with a focus on two things:
The website was built on WordPress with a heavily modified form to allow custom rules and conditions during the order process. As a result, we were able to create a stunning website with a visual order form. Images of every ingredient were taken and used in the order menu display to give customers a “pick-n-mix” feel.
We also developed a range of landing pages to assist with SEO efforts, for keywords around the business to attract new traffic.
increase in website clicks
Increase in organic traffic for related key words
increase in conversions
Sophie’s Kitchen Meal Prep
