Case Study

Whats The Catch

A beautiful e-commerce website for a growing business.


What’s The Catch is an established fishmonger based in Urmston, UK. They recently approached us at ALP to launch them into the digital world.

They needed a beautiful website creating to capture their brand and start selling their products to their customers with an e-commerce platform.

Whats The Catch Website


Launching their first digital platform, What’s the Catch were looking for a long-term digital partner to build a new, innovative and easy-to-use website which would convert customers. They required a solution that accurately and positively positioned the business to represent them online.

A large focus during the consultancy phase was based around the user journey, and allowing them to navigate and understand the business while being able to easily purchase any combination of products that they desired. We also took time to ensure the website was easy to use for the staff of What’s the Catch as this website was certainly going to be changing the way they do business on a regular basis.

As a result, we developed a beautiful and engaging website that captures the friendly, family-feel brand while making the website easy to use and intuitive for customers.


Whats The Catch Mobiles

“I was very nervous to take my business online; but ALP made the entire process easy to understand and made a beautiful website that represents my brand and integrates perfectly into the day to day running of my business. I recommend them to anyone who wants to take their business online.”

Owner, What’s The Catch